Genting has announced its acquisition of live casino specialist Authentic Gaming, creating significant opportunity for Genting to continue to lead the way in the live casino space and bring together its offline and online casino experiences.

The deal will see Genting utilise a range of Authentic’s innovative in-club streaming technologies and expertise across its land-based and digital estate, both in the UK and internationally.

Authentic will continue to operate independently, with Genting Group looking to support the company's continual innovation and expansion. Genting will also continue to work with its existing and other new partners as it develops and diversifies its world class live casino product offering.  

The purchase of Authentic, at a price of 15 million Euros, will help fuel Genting’s continued growth in the live casino sector both in the UK and across Europe, which analysts estimate to be worth €2.5 billion in Europe alone.

Jeremy Taylor, Managing Director of Genting Online, said: “Our global estate of land-based casinos provides us with a platform to grow both businesses Our vision for the future is that customers will be able to play at any of our casinos in the world, such as Las Vegas, Bahamas, or Singapore to name but a few, in an immersive experience, from any device, from any website, 24/7.

“With their cutting-edge technology and innovative product capabilities we believe that Authentic are well placed to help us realise that vision. They are a relatively young business who are bringing fresh thinking to the market place, so now is the perfect time to start working with them to fuel the future success of both businesses.”

Jonas Delin, CEO of Authentic added: “With more than 50 years’ heritage in the gaming and leisure industry across the globe, Genting have unrivalled experience when it comes to providing players with a superior service and gaming experience. Authentic was founded to drive the convergence of digital and land based casino by building and operating best in class live casino solutions for online players. Becoming part of the Genting Group places us in an incredible position to expand our product into more casinos, expand our product portfolio to include more games for the benefit of our entire B2B customer base in Europe and beyond.”  

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